Dan Flavin Roberto Escamilla Nate Donohoe
Music Critics Desk
2018 was filled with new artists reaching star level, but one stood out. Juice WRLD went from unknown to not only running the year in pure sales, but he has become a fan favorite from his personality and talent.
Juice WRLD’s explosion of fame was kicked off by his “All Girls Are the Same” music video shot by Cole Bennett. He started out the year with around 2,500 followers in Instagram, but after the release of the video on Feb. 24, his follower count grew to over 60,000. His rise didn’t stop there. The song and video kept getting attention and so did he. By the end of March, he was over 100,000 followers. His social media numbers aren’t the only indicator of his growth. Juice then dropped a video for his single “Lucid Dreams” which collected a total of 259,000,000 views as of Dec. 13. His debut album “Goodbye and Good RIddance” released in late May sold 39,000 units debuting at number 15 on the Billboard 200 chart.
Juice started the year off huge, but he didn’t stop there. In early July he made headlines for freestyling for over an hour straight on Tim Westwood TV and gained respect that takes most new artists years to gain. People instantly knew that the 19-year-old rapper was the real deal. Two months later he released his next project and the wait was worth it. On Oct. 19 he released “Wrld on Drugs,” his collab album with trap legend Future. He again proved his versatility by not only singing songs about his past love life but rapping about his come up and earnings from rapping. At the same time, his breakout single “Lucid Dreams” hit number one on the Billboard Hot 100 R&B/ Hip-Hop Chart. Juice was also nominated for MTV’s song of the summer for “Lucid Dreams” and BET’s Best New Hip-Hop Artist. He ended the year with a track in the “Marvel Spider-Man: Into the Spider-Verse” soundtrack. He was named Apple Music’s and Spotify’s breakout artist of the year amassing one-billion streams on Spotify in just his first year of fame.
Juice Wrld’s talent, sales, Rockstar personality, and quick rise make him easily 2018’s breakout artist of the year.